The compressing excercise

I was browsing for topics to write. Some of the ideas I had

  • Required more research
  • Couldn’t fit in 150 words or less.

While I could solve for research, I couldn’t solve for concise writing. So I took up an exercise- rewriting one section wikipedia page (of CrowdStrike).

Why? Primarily because, Wikipedia encourages users to write ‘concise’ copies.
Compressing an already edited article (with the essence intact) is going to be a challenge.

I took this (196 words).

And condensed it to 71 words.

CrowdStrike Holdings, Inc. is a technology company in the cybersecurity space. It was co-founded by George Kurtz (CEO), Dmitri Alperovitch (CTO) and Gregg Marston (CFO). Their first product CrowdStrike Falcon helps government agencies and against cyberattacks. They have a sister company CrowdStrike Service Inc, focussing on incident response services.

CrowdStrike was instrumental in helping US agencies uncover

  • Economic surveillance by Chinese on corporations.
  • Russian surveillance against companies in the energy sector.

If you’re someone getting to master copywriting, nothing better than compression exercise. This exercise was inspired from here.