You’ve got a landing page.
You’ve done all the hard work of bringing relevant people to your page.
They’ve filled all their details.
And right when they’re about to HIT the button- doubts start to creep in
“Am I signing up for the free plan?”
“Will I be asked for my card details in the next screen?”
“Did I choose the right plan?”
And KA-BOOM, they go two screens back or scroll up. There’s a good chance that they will drop-off!
While we put A LOT OF EFFORT to be specific, instil fear, show social proof, and navigate the user, why can’t we reiterate what they’re signing up for?
We simple say “Sign-up”, or something vague along the lines. The CTA can be used to reiterate what the user is signing-up for.
I suggest we go- Call to value.
Here’s an example from Spotify. It cleared my doubts on the plan I chose. Through their CTA.
Your CTA should reiterate the the value (plan, benefits, et al). You can do that with a call to value or microcopy.