Social proof– It signals people trust your brand. It’s the easiest and the most effective way to tell
“Look these people trust us, you can too”.
And I am going to explore different ways of showcasing testimonials.
The take-it-all
Brands that list 100+ testimonials. It signifies range, and the quantity builds trust like no other.
Example from Basecamp.
The filters
Do people from my industry use this? Do people like me use this? Quash all these doubts with filters based on industry, size and persona.
Videos FTW
Videos speak and bring authenticity like no other. Why not embed them? Podia has this in their first fold :). A classic, ‘Show, don’t tell” approach.
Authentic nerds
Things can’t get more real when you embed ALL good things people tell about you on social. Example from a favourite tool of mine- Notion.
Why do these work?
Because exhibit authenticity, clear prospect’s doubts, validate your claims in a relatable way. They don’t sound ‘markety’.