This got me thinking
What can brands do to increase their digital footprint?
I wanted to explore ways that are not checkbox stuff AND ensure it’s cost-effective.
And I discovered and executed a tactic- placements testimonials section. Or rather the “Brands that use <product> section” on websites.
Here’s how I would approach it
- Make a list of ALL the tools that my company uses.
- Reach out, and tell them I want to give a testimonial
- I’m okay with doing it any format but I want to be featured on the homepage with other brands
Say you use 20+ tools (conservative estimate), imagine the digital footprint with a 30% conversion.
And that with very minimal effort. Wouldn’t you take that?
Bonus if you can do it with integration partners, and other complimentary tools that have the same audience as you.