The ‘One-Up’ Copywriting Technique

I’ve been writing about different copywriting angles you can take while writing.

You can find the first two in the series here and here. Today it’s the ONE-UP lens. I found this from Neville

As the name suggests use this copywriting technique or formula when you have to one-up a claim. It can be a competitor, a popular belief, or something that everyone is already onboard with!

Here’s an example

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I love this this technique for a few reasons

  • It’s versatile- it can used as part of a homepage, blog or damn, even a webinar title (Don’t just create a community, make raving fans. Know how by attending this Webinar)
  • Let’s you attack a competitor in a subtle way or pick a fight (if they have a claim)