I’ve been writing about different copywriting angles you can take while writing.
As the name suggests use this copywriting technique or formula when you have to one-up a claim. It can be a competitor, a popular belief, or something that everyone is already onboard with!
Here’s an example
I love this this technique for a few reasons
- It’s versatile- it can used as part of a homepage, blog or damn, even a webinar title (Don’t just create a community, make raving fans. Know how by attending this Webinar)
- Let’s you attack a competitor in a subtle way or pick a fight (if they have a claim)