I was browsing for topics to write. Some of the ideas I had
Required more research
Couldn’t fit in 150 words or less.
While I could solve for research, I couldn’t solve for concise writing. So I took up an exercise- rewriting one section wikipedia page (of CrowdStrike).
Why? Primarily because, Wikipedia encourages users to write ‘concise’ copies. Compressing an already edited article (with the essence intact) is going to be a challenge.
I took this (196 words).
And condensed it to 71 words.
CrowdStrike Holdings, Inc. is a technology company in the cybersecurity space. It was co-founded by George Kurtz (CEO), Dmitri Alperovitch (CTO) and Gregg Marston (CFO). Their first product CrowdStrike Falcon helps government agencies and against cyberattacks. They have a sister company CrowdStrike Service Inc, focussing on incident response services.
CrowdStrike was instrumental in helping US agencies uncover
Economic surveillance by Chinese on corporations.
Russian surveillance against companies in the energy sector.
If you’re someone getting to master copywriting, nothing better than compression exercise. This exercise was inspired from here.
Milli- The word denotes one thousandth of something.
And our everyday life is filled with a ton of ‘milli’ moments. Takeaways from impromptu conversations, random reflections and observations. While they create an ‘aha’ moment the first time we read/see/reflect on them, we tend to quickly forget about it and move on.
That’s precisely what I want to journal. I am blessed with a great set of friends, mentors, and family. I keep discussing stuff around marketing, advertising and books. I want to capture those ‘milli’ discussions and document them.
How? I want to do this in a crisp and concise way. Hence I am challenging myself to write these in 150 words (or less).